Augmented Reality continues to cut inroads into marketing with the launch of a social mobile app which claims to be the first of its type to enable visual and audio recognition. New Media Knowledge took a closer look as investment floods into the sector.
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A close up of a corkscrew-shaped plankton, a look into a weaver spider’s abdomen, and a microscopic view of a mouse’s spine are among the winners of this year’s Nikon Small World Photomicrography Competition.
Is it just me or are QR codes gaining world wide recognition? It seems like everything I invest in lately comes with a QR code on its surface. Regardless of their popularity around the world some people are clueless of their existence. I’m guessing that is because QR codes are still a relatively new concept, but I think with this new project taking place in Brazil they are going to grow like wildfire. And these sidewalk design with QR codes are proof of that fact.
Researchers have developed an optical information carrier that can store information for extremely long periods of time, with each bit being written using etching techniques. The chosen information carrier is a wafer consisting of tungsten encapsulated by silicon nitride. Tungsten was chosen because it can withstand extreme temperatures. A QR code is etched into the tungsten (see picture) and is protected by the nitride. Each pixel of the large QR code contains a smaller QR code that in turn stores different information. “In principle, we can store everything on the disc that we believe is worthwhile saving: for example, a digital image of the Mona Lisa. In this study we tested a digital copy of the chapter about this medium from my thesis”, says De Vries.